1)
What was the
general theme or argument of the book?
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki teaches people how to successfully use and develop their social media platforms. The book also will help/teach you how to use your social media accounts to promote your business, yourself, or your product. In the book, Kawasaki includes over 100 tips that are extremely helpful.
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki teaches people how to successfully use and develop their social media platforms. The book also will help/teach you how to use your social media accounts to promote your business, yourself, or your product. In the book, Kawasaki includes over 100 tips that are extremely helpful.
2)
How did the book,
in your opinion, connect with and enhance what you are learning in ENT 3003?
In this class, we have learned about how important it is to promote and market your business. With social media being as big as it is, it is critical that entrepreneurs know how to effective promote their business through the different social media platforms. After reading this book, I have walked away with some extremely helpful tips to promoting my business.
In this class, we have learned about how important it is to promote and market your business. With social media being as big as it is, it is critical that entrepreneurs know how to effective promote their business through the different social media platforms. After reading this book, I have walked away with some extremely helpful tips to promoting my business.
3)
If you had to
design an exercise for this class, based on the book you read, what would that
exercise involve?
My exercise would include a few different steps. First, I would make every single student make a social media account on any platform for their business. For example, for my app I would make an Instagram account. Next, they would be required to post 3-5 times a day for one week on their chosen social media. The final step would include having the students record their thoughts and findings. There would be a list of questions that they have to answer. The questions would include; What is was like coming up with posts for your business? What content they posted and why? What was hard about posting? What was easy? Did they get any followers? How did they get these followers? Did they get likes or shares? etc. This will really teach students how important it is to promote and market their business through social media. It will also hopefully show them just how important social media is to a business nowadays.
My exercise would include a few different steps. First, I would make every single student make a social media account on any platform for their business. For example, for my app I would make an Instagram account. Next, they would be required to post 3-5 times a day for one week on their chosen social media. The final step would include having the students record their thoughts and findings. There would be a list of questions that they have to answer. The questions would include; What is was like coming up with posts for your business? What content they posted and why? What was hard about posting? What was easy? Did they get any followers? How did they get these followers? Did they get likes or shares? etc. This will really teach students how important it is to promote and market their business through social media. It will also hopefully show them just how important social media is to a business nowadays.
4)
What was your
biggest surprise or 'aha' moment when reading the book? In other words, what
did you learn that differed most from your expectations?
This book really peaked my interest because my aunt and uncle own the New Orleans School of Cooking and are amazing at using social media to help promote their business. I have always admired them for that. With that said, my biggest aha moment, was when I finished the book and realized just how hard it is to develop and promote your business on social media. It has always seemed so easy for my aunt and uncle, so I figured it was pretty simple, but after reading this book, it’s clear that it is very hard to do. A lot of thought, time, and effort goes into a business’s social media accounts and it is not easy.
This book really peaked my interest because my aunt and uncle own the New Orleans School of Cooking and are amazing at using social media to help promote their business. I have always admired them for that. With that said, my biggest aha moment, was when I finished the book and realized just how hard it is to develop and promote your business on social media. It has always seemed so easy for my aunt and uncle, so I figured it was pretty simple, but after reading this book, it’s clear that it is very hard to do. A lot of thought, time, and effort goes into a business’s social media accounts and it is not easy.
Natalie-
ReplyDeleteThis was one book that I could never get my hands on at the library near me. I thought your idea to have everyone create social media accounts to market their business was great. Also, the fact that they would have to post five post 3-5 times a day would create a challenge, especially if you aren't sure what to advertise. These days, it seems that everyone wants to jump into the YouTube or Instagram business, but not many are successful. I think a lot of people, including myself, underestimate the amount of time one has to dedicate to their blogs or social media accounts to be successful. Great post!
Hi Natalie
ReplyDeleteI too chose to read this book! Your 'aha' moment really sums up the general theme that this book covers: curating an effective social media presence takes time, effort, creativity, and know-how that the average person may not possess. Any entrepreneur should read this book to understand the importance of social media promotion and to keep their business in a favorable light with the public.